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Lately, television has been riding an express train to hell
when it comes to quality, intelligence, and adequate
representation. Overall, TV has become a wasteland of excessive
capitalistic fantasy in the 90's, replete with ethnic
segregation, castrated female characters, and an obsessive
reliance upon material acquisition.
Before any comprehensive analysis can occur, the audience
must realize that television is a powerful disseminator of
information; and that American media is broadcast onto almost
every foreign shore. Television not only shapes our way of seeing
the world, but influences how we understand differences.
Audiences should acknowledge that they have been blinded to the
complex relationship between manufactured reality and the real
world. Too often, we absorb ideologies that either downplay or
ignore cultural, racial, and sexual distinctions. Nowhere is this
more evident than in shows featuring African-American leads.
Early Black TV shows like The Beulah Show and
Amos 'N' Andy were heavily criticized and boycotted
by Black organizations like the NAACP. Many Black people were
outraged that these shows featured characters that were either
domestics or trifling idiots. The NAACP believed that images such
as these strengthened the conclusion among the uninformed that
Blacks were inferior, lazy, dumb, and dishonest. The studios(CBS)
of the era refused to stop the popular series, claiming that the
financial return outweighed any societal concerns,
furthermore--they added, these shows employed Black actors and
actresses. This trend would continue throughout African-American
involvement in television.
The Nat King Cole show, which ran from
1956-1957, was the first variety series hosted by a Black person.
Cole was immensely popular and his show garnered strong ratings
across the country even though some stations in the South refused
to air it. However, NBC was deathly afraid of offending its
southern constituency and made several attempts to tailor the
show to fit a more "mainstream" sensibility. After a slew of
demeaning and unfair demands from the executives like getting rid
of his Black back-up singers, not discussing "Negro" issues, and
maintaining a strict, formal relationship with white female
guests, Nat Cole decided to cancel the series and retain his
dignity.
In the turbulent 60's, Black shows experienced a slight
change. Because the wretched violence towards the
African-American community was broadcast into almost every
American home, whites could no longer turn their heads in
reckless indifference. For the first time, the nation saw human
beings being attacked, beaten, bitten by dogs, and blasted by
high-pressure water hoses simply because their skin was darker.
Also, whites saw Black people as they were: doctors, engineers,
lawyers, factory workers, teachers, mothers, fathers, and
children--instead of the earlier, gross depictions of ignorant,
jive-talkin' con-men and loud, crass "mammy" figures.
There was tremendous pressure on the industry to present a
more balanced and honest portrayal of Black America. One of the
shows created in this era was Julia, starring Diahn
Carrol. Julia was a single Black mother who was a nurse. She was
middle-class and generally shown in the company of sympathetic
and "color-blind" white people. Although this show was
groundbreaking in its handling of a Black woman and her issues,
there was still much to correct. The main complaint about the
show was that the father figure was absent. While this did
present a fantastic opportunity to explore economic concerns,
this started a television staple of absent Black fathers and
perpetuated the stereotype of the irresponsible Black male who
leaves his family in fear of hard work and accountability.
The 1970's were a watershed decade for African-American TV
shows. Throughout this period, there were a few series that
addressed racial issues from different segments of American
society. The most popular of these was All in the
Family, starring Carroll O'Connor, Jean Stapleton, Rob
Reiner, and Sally Struthers. Although this was not a Black show
per se, AITF dealt with racism in the form of bigoted Archie
Bunker. The writers masterfully confronted what many critics
considered to be the mainstream white attitude towards Black
people and other minorities. Archie was the working-class
everyman who had a narrow vision of diversity. This series
eventually suffered from what made it great: Archie's bigotry. In
time, AITF became a shallow reflection of itself by constraining
Bunker's character to quick racist jabs and silly facial
gestures. His behavior became static, predictable, and just plain
offensive.
The late 70's brought The Jeffersons,
Good Times, What's Happening,
That's my Mama, and Sanford and Son.
These series represented a wider cross-section of the inner-city
African-American populace than had ever been seen before on TV.
Although these series were baby-steps in the right direction, no
executive truly wished to escape from the lower-class ghetto
sit-com scenario. In addition to being constrained to the ghetto,
Good Times, What's Happening, and
That's My Mama were single-mother-dominated series.
Good Times, which began as a departure from the
genre of the Black maternal household by featuring a nuclear
family, soon reverted to form with the killing off of the father,
John Amos.
These shows had occasional moments of brilliance when
dealing with classism and racial injustice. But the majority of
the episodes depicted the main characters in smaller-than-life
situations unable to rely upon wit to escape their predicament.
Black intellect was never central to any of these series. Most
often, the males were geared toward vocational
occupations(mechanical, electrical, construction) while the women
were trained by their mothers in primarily domestic duties. Very
rarely(if ever) was the mention of higher academia.
One of the most important events of the history of TV
occurred in the form of a 12-hour miniseries about slavery and
emancipation called Roots. Roots was the creation
of noted author Alex Haley, a Black man who began an arduous
journey through the hidden history of slavery and genocide to
trace his genealogy. The end result was a astonishing book called
"Roots" which gained the attention of David Wolper, a television
producer. The mini-series shocked the nation with its frank and
unflinching reenactment of the Atlantic Slave Trade. There was no
stone left unturned, the series explored the rape, mutilation,
and cultural annihilation suffered by the stolen African people.
With an all-star cast featuring Ed Asner, Lloyd Bridges, Cicely
Tyson, Lorne Green, O.J. Simpson, Louis Gossett Jr., and Levar
Burton, Roots went on to become the highest-rated television
mini-series ever, drawing in a record 130 million viewers over
the course of its run. The producers of the series remarked in
later years that Blacks wrote letters that said, "Thank you for
telling the truth." Whites generally wrote letters that said, "I
never knew. I can't believe that I never knew."
After the cultural complexity and dignity of Roots, the next
era would produce both the most offensive and extraordinary TV
shows with African-Americans. The 1980's brought forth a
Republican administration that kept Black America wary of a
racial backlash. In the years before the Cosby
Show, there was Different Strokes,
Webster, Gimme a Break, and the
A-Team. While Black characters were prominent in all
of these series, they were rooted in stereotypes long thought to
be dormant.
On Different Strokes and Webster,
orphaned, midget Black boys got adopted by well-to-do white
families. This was a throwback to the benevolent paternalism of
the white upper class, an ideological remnant of the Abolitionist
Movement. These children were culturally isolated and any
attempts made by exterior Black forces to provide insight with
their upbringing were met with skepticism and disdain.
Eventually, Arnold Drummond and Webster Popadopoulous were fully
assimilated into the mainstream.
Gimme a Break, with Nel Carter, was a
disgraceful program that effectively resurrected the "Mammy"
stereotype of the big, sassy, Black woman who values the
well-being of the white children she takes care of over her own
personal and social life. Nel was a pop cultural descendant of
Hattie McDaniels' character in Gone with the Wind.
Rounding out the parade of insipidity was the popular
A-Team, starring Mr. T. This show centered around
the exploits of a fugitive Army Commando unit. Mr. T. gained
notoriety as the vicious Clubber Lang from Rocky
III. The concern was that Mr. T. presented a very bad
vision of African-American manhood. Here we had a muscular Black
man dressed in shredded denim and numerous gold chains who spent
the majority of his time growling about "fools" and his
reluctance to fly. Mr. T. existed in the socio-political
framework of Booker T. Washington. His physical and mechanical
abilities were stressed, not his intellect. Often, he was called
upon to build tanks and cannons out of school buses and
refrigerators. The one positive attribute of all these shows was
that none were set within inner-city ghettos.
The Cosby Show remains to this day the most
popular and well done African-American television series ever.
Bill Cosby, a comedian who had long before distinguished himself
as a national treasure, had decided to create a series unlike any
other before. He wanted to show Blacks as people, not third-class
entities bound by the color of their skin. He wanted
African-American culture to be paramount in the show, but not the
basis of it. NBC was initially worried about how well a Black
series would do, but at the time NBC had nothing but a few
middling sit-coms that attracted mediocre
numbers(Cheers, Night Court, and
Family Ties) which later became successful
primarily because of Cosby's ratings dominance. NBC had no such
thing as a "Thursday Night" or a "Must See" before Bill Cosby.
The network had trouble attracting advertisers since there were
no major ratings grabbers. With the addition of The Cosby Show at
the beginning of the evening and Hill Street Blues at the end,
NBC's Thursday Night became an industry powerhouse that remains
uncontested to this day. Makes you wonder how Bill feels when he
turns on the television these days? Critics of Cosby felt that
the show broadcast an inacurate and completely fantasy-like
world to white America.
Some African-Americans complained that
whites who were fans of the show would believe that poverty,
inequity, and other social ills were no longer affecting the
Black community. Mark Crispin Miller, a Black cultural critic,
wrote: "By insisting that Blacks and whites are entirely alike,
television denies the cultural barriers that slavery created;
barriers that have hardened over years and years, and still
exist." Black scholar Henry Louis Gates said: "'Cosby' exposes
more white Americans than ever before to the most nobly idealized
Blacks in the history of entertainment yet social and economic
conditions for the average Black American have not been bleaker
in some time."
Although there is some truth to these critiques, the fact
remains that Cosby resuscitated NBC and brought forth a new
interpretation of African-American life on television. Another
show that was ignored but perhaps was more brilliant than Cosby
was Tim Reid's Frank's Place. Reid's show dealt
with complex intra-racial issues among the Black community. Set
in a New Orleans restaurant, Frank's Place discussed
Black-on-Black skin color prejudice(light skin vs. dark skin),
class warfare, generational conflict, and subtler forms of white
racism. Unlike Cosby, Frank's Place contemplated the meaning of
African-American existence in this country. CBS buried the show
quickly by shuffling its time slot from Thursdays to Fridays to
Mondays to Saturdays. Consequently Reid's show was never allowed
to find an audience.
The 90's have been interesting to say the least when it comes
to African-American television. Now Black people have BET (Black
Entertainment Television) as well as a smorgasbord of comedies on
WB and UPN. However, there are still major problems. The majority
of the Black series currently available have made a circular turn
back into the simple-minded ghetto sit-com. Nowhere is there a
strong Black dramatic series on any major network. The few that
have been made like Roc, South
Central, and the very short-lived Under One
Roof, were killed because of low ratings and reluctant
executives who didn't want to risk money nor time allowing these
shows to develop.
Also, missing from the three major networks(ABC, NBC, CBS) is
any significant African-American presence of any sort. Most
programs on these networks deal with twentysomething upper-class
white urbanites whose problems stem from physical
misunderstandings and unemotional sexual conquest. Shows like
Melrose Place, Friends,
90210, Party of Five, Dharma
and Greg, Suddenly Susan, Caroline in
the City(what major city has no Black people?),
Home Improvement, and Cybil present a
world devoid of color. Other than the occasional Latino
housekeeper or exotic Asian female, these shows are completely
white. Yet there is no complaint from the mainstream about the
lack of proper representation. NBC boasts about having a "Woman
Only" lineup with no African-American women, since when is
femininity solely the realm of white women? While Spin
City, Union Square, and Veronica's
Closet each have one Black character, they rarely are
used for anything more than occasional one-liners and jokes
about how they are the one minority in the midst of crazy whites.
The UPN and WB networks are employing what some Black scholars
call "underhanded negro tactics" to get ratings. Like Fox
Studios, UPN and WB are aiming the majority of their programming
and advertising at the urban marketplace(read: African-American
and Latino). Within time, Fox grew beyond the Black audience once
syndicators and advertisers took them seriously and altered their
programming to attract the all-important 18-to-30 female
demographic. Nobody should be surprised if in a few years UPN and
WB will look indistinguishable from the other networks in their
racial makeup. Shows like The Wayans Brothers,
Sparks, Homeboys in Outer Space,
Goode Behavior, and The Parent 'Hood
all suffer tremendously from bad writing. One reason for this is
lack of minority writers on these series. There are very few
African-American shows with Black creative management, this
includes writers, producers, agents, and directors.
This is an extremely dangerous phenomenon for several
reasons. First, the majority of whites in America do not live
near or congregate with African-Americans in any significant
social setting (excluding the work place). Without any other voice
to tell them otherwise, many white Americans may be misled into
believing that Blacks are inherently criminal, untrustworthy, and
foolish. Second, in the destructive wake of the O.J. Simpson
verdict, there has been a steady reemergence of resentment
towards Blacks; hate groups, ultra-right-wing politics, and bias
crimes are on a marked rise in the U.S. It seems that TV has
jumped on the bandwagon by erasing Black people from the
mainstream pop cultural discourse. Since television usually
reflects the fantasies and aspirations of the nation, it makes
one wonder if many whites dream of an America where there are no
Blacks? Third, younger African-Americans watch these sit-coms
vociferously and digest these stereotypical images; which not
only eats away at their self-esteem, but provides them with a
false sense of priorities (cars, expensive clothes, non-committal
relationships, and disrespect for other Black people). Also,
Black and White children suffer from the denial and exclusion of
African-American contribution to the history and culture of
America. Finally, These shows blur the line between what we know
is fact and what we believe is fiction. Its not a bad thing to
have Black sit-coms, but it is equally important to have other
types of series. What makes these comedic images problematic is
that they're so repetitive. If you turn on the TV anytime during
the day, you'll be treated to many different visions of
Anglo-America. Everything from Married With
Children to Seinfeld to Murder She
Wrote. Its only fair that the industry complies to the
request for balance and equity of imagery.
Over seventy-five years ago, Black scholar W.E.B. DuBois spoke about the
careful monitoring of our representation in pop culture. He said,
"We want everything that is said about us to tell of the best and
highest and noblest in us. We insist that our Art and Propaganda
be one. We fear that the evil in us will be called racial while
in others it is viewed as individual. We fear that our
shortcomings are not merely human but foreshadowings and
threatenings of disaster and failure."
I wholeheartedly welcome responses or comments about this article.
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