"Yadda-yadda-yadda"
this.
Seinfeld's over. All
the people who have had entertainment prepackaged for them on
Thursday nights for the last nine years are now in a tizzy,
because they have to find someone to spoonfeed them a laugh track
soaked sitcom.
I have a friend, Lauren, who
has this great name for the masses: "Sheeple". Boy,
don't that sum it all right up for you.
Let me illuminate this image
a little, so you can see why this term holds so much importance
for me. Sheeple live in a pen, bound by fences. They are fed
regularly. They don't know of anything outside their dim
existence. It rains, they get wet. When the time comes, they get
sheared or slaughtered by some higher authority. It never occurs
to a sheeple to question what life is about. "Just bow your
head and eat, and wake up tomorrow, if you're lucky." They
don't offend anyone, at least not intentionally, hence they are
never truly honest with anyone, least of all themselves. They
fear anyone or anything outside that fence.
So the fence protects them,
but it also limits them, keeps them penned in, unable to go
outside the fence and explore what lies beyond.
And as they chew all day,
they have this vague feeling of how unfulfilled they are. Oh,
sure, they complain about the job or the wife or the kids or the
life, but they never really take things to the level they should
to be happy. They never jump the fence.
See, there's a reason
sheeple are what they are: safety, no. Commonality. Convention.
Homogeneity.
Conformity.
Dreaded word for an artist:
conform. Yea, there's safety in conformity (the fence does keep
the predators out, after all. The only animal that can leap the
fence is a deer.), but there's something far more insidious that
sheeple strive for. They don't want to stand out, beyond the
superficial markings of makeup or clothing, some fashion-dictated
"difference" that a million other sheeple will have
bought before the week is out. As long as they stay inside the
fence, they won't stand out. They won't be individuals. They'll
stand around the water-trough, bleating about "how-w-w-w-w
funny Seinfeld wa-a-a-as la-a-a-ast night" or some such
nonsense, designed to garner acceptance by the rest. They'll comb
their hair in a certain way because someone else said, "gee,
that looks good on you." They'll shave their pubes, risking
eunichasia ferchrissake, if it means getting laid! They'll buy
the right clothes, drive the right car, eat the right foods, and
yes, ingest the right entertainment, all so they don't have
meander alone in the world.
And for another reason: so
they don't have to think.
Consider this: for going on
fifty years, now, we've had this implement of
"entertainment" that has enraptured us as no other form
ever has. Families used to gather around the radio, but people
used their imaginations as stories were told, games were played,
people spoke. Now, sheeple plop themselves in front of this
monstrosity, and soak it all in: images, sound, environment,
context. Served up with a nice helping of periconsumables
interspaced, so they can see what they are missing. And these are
the same images that their opinion-makers are looking at, and
damned if that isn't helping them sway them.
I remember reading in an
Edwin Newman book about socio-marketing studies, where in small
towns, the bartender was considered an "opinion maker".
Why? Because he could change the channels on the barroom TV.
Well, sheeple believe that.
They believe that he who controls the remote, controls the
medium. Why? Because it never occured to them to change the
fucking channels themselves, is why.
This was an argument the
first ex-Mrs. Salonen and I would go through constantly, until I
set her straight: I held the remote, so therefore if I changed
the channel, that was what we had to watch. I can't tell you how
long it took for me to get her to stand up, get her own friggin'
remote and change it right back. She finally got to the point
where she would feel OK telling me that she wanted to watch a
particular program, which worked infinitely better for her. And
me. She was being honest with me.
But notice that the argument
grew out of me dictating what she was watching! I was a TV
network, a cable channel, and what I put up was what she would
feel obliged to consume!
Now expand that infinitely,
and utilize some less benevolent, profit-driven media mogul in
place of a husband. That's "sheeple".
It's understandable, I
suppose. The world's a frightening place moving at a terrifying
pace, it's easy to feel far removed from what's really going on,
and it's easy to become disillusioned, what with Watergate and
Iran-Contra and Whitewater and $1 million dollar book advances
from media moguls bent on acquisitions (wouldn't Rupert Murdoch
make a great Ferengi, by the way?). Life is so much easier behind
the fence. Sheeple are spoon-fed, their needs are met, they don't
have to weigh facts, and they get an emotional component to their
lives, soap-opera-ish and false though it may be. Hell, as
intelligent and aware as I may be, there are times I
want to hide behind the fence!
And they carry on, and they
never get anywhere, but they never lose anything important
either. Except their souls.
So Seinfeld's gone.
Sheeple the world over are looking to the networks for something
to take its place. Me, I want to be the wolf outside the fence,
lone and prowling, fighting for every inch of territory I claim,
licking my lips at the prospect that, one day, that fence around
the sheeple must come down. How fulfilling will that be for a
predator like me? How many will I gobble up before I can't eat
anymore? The vast expanse that is the rest of the world outside
that fence is mine to explore, to drink from the pools at the
bottom of waterfalls, to stand on mountaintops and look over the
land that is mine. I want to be that wolf.
Trouble is, I think I'm one
of the deer, occasionally jumping back over the fence whenever
threatened by the insecurity and inhumanity of the wild.
Not realizing that the real
inhumanity is happening inside the fence.
See, when you limit
yourself, limit your perceptions and perspectives, you dehumanize
yourself. Fences are limits. They control sheeple, keep them
massed and looking at things from the same point of view, day in
and day out. The sheeple are all the same. Same point of view,
usually up the ass of another sheeple. Shared persepctive. It
makes it easier to get them to swallow stuff they might not be
interested in consuming.
Humans have choice. Humans,
more important, exercise that choice to include things outside
the scope of the fence: art, culture, foreign foods,
philosophies, religions, fantasies. Exploration becomes humanity
and humanity strikes out for new territory constantly.
It's in our nature to do so.
Genetically, humans are nomadic, wandering, carting their
experiences with them along with their possessions. Wonder why
SUV's are so popular with sheeple? It's a plaster job, it covers
up the ugly truth that sheeple have to stay in place, can never
dare to risk an exploration. Goodness knows, it isn't because on
some rainy day they might need that four-wheel drive to get up
that steep, 3 degree incline at the mall parking lot.
I used to hang out on a BBS
devoted to Don Imus. If you've never heard Imus, well, let's just
say that Howard Stern owes a major debt of gratitude to Imus for
blazing trails for him. So does Rush Limbaugh and a whole host of
confrontational talk show hosts. Anyway, I got kicked off the BBS
(it's on MSNBC's website,
if you want to go check it out), mostly for having the
unmitigated gall to speak the truths that no one really wanted to
hear, about themselves or about the world around them.
Well, that, and being
obscene, which in cyberspace means that I had to rank just
slightly above Bianca's Smut Shack on the sleaze scale. Which I
did. I just chose my targets badly.
Or maybe not. See, I had my
legal advice in hand: First Amendment, due process, warnings be
damned because they were insufficient, analogies and precedents
up the wazoo, and my friend Chel asked me, "Why bother? It's
a bunch of elitist assholes anyway, and so what if a small corner
of the universe disagrees with you so vehemently that they felt
more comfortable with you out of their sight than betraying their
values?"
Sheeple, in other words. She
had a point. I had my adviser (can't name names, but he wrote a
large check to a certain radio DJ for a ranch he was running for
sick children. I work for his father-in-law.) write a strongly
worded email, warning that the next time he heard about this sort
of treatment, he'd be sure to include it in the MicroSoft
monopoly case (oops, dead give away there) and wondering how Bill
Gates would like to have that thrown in his face. Me, I
stay off the board, even though that tactic worked and I was
invited back on. The moral? The fence is working too well there.
Sheeple will gather with like-kinds, and flock each other.
Obviously, this creates genetic defects, but what the fuck, eh?
It'll be easier to spot them.
CARL SALONEN,
Carl's life doesn't leave him with much time to contemplate what should go into these bios. Visit his home page at http://ourworld.compuserve.com/homepages/de_Valois