Press Release
Thursday, August 10, 2000

Shady Shefik Launches Shady Site

Ever since its shady creation earlier this year, the syndicated gossip column, "Shady Shefik," continues to grow into a formidable conversation piece for celebrity information junkies throughout the world. Currently reaching over 250,000 readers in 24 countries, the weekly column takes an unapologetic approach, as it targets all facets of the entertainment industry. To further aid in the target practice, the "Shady Shefik" web-site, http://www.shadyshefik.homepage.com, has been officially launched.

On the shady site, affiliate and circulation information can be perused, previous installments of the column can be viewed, and live chats with other readers can be accessed. "Shady Shefik" can also be received direct, by forwarding an e-mail to ShadyShefik@aol.com with "subscribe" in the subject area. Future installments of the column will then be sent on a weekly basis for free via e-mail. "Shady Shefik" is published weekly by Knight Entities, Inc. and is written by Shefik.

About Shefik and Knight Entities, Inc.

After leading and aiding in national publicity campaigns for a multitude of multi-platinum recording artists and record company executives, such as Dionne Warwick, The Isley Brothers, Nona Hendryx, Dru Hill, and Luke, 26-year old Shefik officially announced the establishment of his New York-based entertainment company, Knight Entities, Inc., in 1997. A mere two years later, Shefik was inducted into the 1999 edition of "International Who's Who of Entrepreneurs." Through a combined effort of the Membership Selection Committee and the Board of Advisors, Gibralter Publishing has put together the ultimate "Who's Who" listing in the world. "International Who's Who of Entrepreneurs" reaches a worldwide audience in an endeavor to recognize highly accomplished executives and professionals for their outstanding professional and civic achievements.

Under Shefik's direction as president and CEO of Knight Entities, Inc., the multi-faceted company flourishes, by providing a variety of services, which include artist development, management, marketing, music production, public relations, and video production. Clients have included the motion pictures, "The Prodigy" and "The Rev. DoWrong Ain't Right;" actors/recording artists Herculeez " "Me, Myself Tony Award-winner Melba Moore; Taj from the multi-platinum group, SWV; and D-Moet, who has produced tracks for Puff Daddy, Nas, and Foxy Brown.

Also noteworthy is Shefik's contributions as producer for "The Fringe," an exhilarating alternative music concert and television series. Viewed nationally by over two million people per episode, Outpost/Geffen Records' platinum recording group, Days of the New, and Mercury Records' recording group, Pee Shy, are among the many who have appeared on the program. Several other diverse Internet, film, print, and television projects are currently under development.

For more information, contact:
Shady Shefik
c/o Knight Entities, Inc.
4 Sadore Lane, Suite 6Z
Yonkers
New York 10710
(914) 793-4992
(810) 314-5332 FAX
ShadyShefik@aol.com.

Shady Shefik
© 2000 Knight Entities, Inc
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