What's in a name?

After leading and aiding in national publicity campaigns for a multitude of multi-platinum recording artists and record company executives, such as Dionne Warwick, The Isley Brothers, Nona Hendryx, Dru Hill, and Luke, 26-year old Shefik established his New York-based entertainment company, Knight Entities, Inc., in 1997. A mere two years later, Shefik was inducted into the 1999 edition of "International Who's Who of Entrepreneurs," which reached a worldwide audience in an endeavor to recognize highly accomplished executives and professionals for their outstanding professional and civic achievements. According to Kabalarian philosophy, as prescribed by The Society of Kabalarians of Canada, "the first name of Shefik creates a desire for change and varied experiences in order to avoid monotony."

Today marks a monumental day for such change. Living up to his name, Shefik has officially re-launched the shady web-site for his syndicated gossip column, "Shady Shefik." Now under its own domain, ShadyShefik.com, the site has significant improvements upon its initial design, as well as new features. With the new features, visitors to the site can add their shadiest links, sign up for a free e-mail account, visit the official web-sites of those who have been featured in previous installments of the column, cast their vote in shady polls, and find out what other shady people have said.

"With the re-launch of the site," says Shefik, "I am entering into the next evolutionary phase of the distinct plan I had set in place to further intensify the 'Shady Shefik' brand. Last year's original launch of the site was well received and garnered a tremendous approval rating. This new launch will prove to be even more successful. The site's designer, Liquid Thoughts, has done a commendable job, and I look forward to working with the site's new host, Wisernet."

"Working on ShadyShefik.com has not only been a learning expierence," says Chris Balzano, President of Liquid Thoughts, "but it also gave me a chance to test my design skills in order to match Shefik's creative visions."

"Shady Shefik," which is written by Shefik and published biweekly by Knight Entities, Inc., takes an unapologetic approach, as it targets all facets of the entertainment industry. It already reaches an impressive audience of over 75,000 people in over 25 countries. Archives of the column can be viewed at ShadyShefik.com, along with information on affiliates and circulation. The column can also be received direct, by forwarding a blank e-mail to ShadyShefik-subscribe@yahoogroups.com. Future installments of the column will then be sent for free via e-mail.

"'Shady Shefik' is conversation for celebrity information junkies throughout the world," says Shefik. "It satisfies any addiction."

About Knight Entities, Inc.

As a leading source of generating eminence for motion pictures, television programs, recording artists, record company executives, corporations, and specialized projects, Knight Entities, Inc. judiciously caters to a wide spectrum of individualized needs. The multi-faceted company continues to flourish, by aggressively implementing a variety of services, which include artist development, management, marketing, music production, public relations, and video production. Clients have included the motion pictures, "The Prodigy" and "The Rev. DoWrong Ain't Right;" actors/recording artists Herculeez & Big Tyme ("The Nutty Professor;" "Me, Myself & Irene"); Tony Award-winner Melba Moore; Levi Little from the multi-platinum group, BLACKstreet; Derek Bell of the Pittsburgh Pirates; and D-Moet, who has produced tracks for Puff Daddy, Nas, and Foxy Brown. Through All Knight Access, the promotions division of Knight Entities, Inc., patrons are given opportunities to receive either free or reduced admission and VIP access into highly anticipated events and the world's most exciting venues. During 2001, the division's web-site, AllKnightAccess.com, will be officially launched. By accessing the site, patrons will be given additional opportunities in fashion, film, games, Internet, music, radio, television, and theatre. When success is sought, think creativity without limitations. A creed apropos to Knight Entities, Inc., the company masterfully continues to sustain its prominent role in the entertainment industry.

About Liquid Thoughts

Liquid Thoughts was founded during the summer of 1998, offering free quality software to give the common computer user an alternative to buying product from monopolistic companies. Since then, Liquid Thoughts has expanded to also offer affordable web-design solutions and graphic galleries, along with free web-based e-mail accounts through LiquidThoughts.net. With new titles in both software applications and games coming soon, Liquid Thoughts is continually growing and strives to reach its goal of bringing the best of the Internet back to the people.

For more information, or to inquire about becoming an affiliate of "Shady Shefik," contact Knight Entities, Inc., 411 Bronx River Road, Suite 7F, Yonkers, New York 10704, (914) 803-0865, (810) 314-5332 FAX, ShadyShefik@aol.com, http://www.ShadyShefik.com.